Tuesday 26th March 2019 K: about audience segmentation. U: how audience segmentation effects media products. BAT: conduct research and create an audience profile for your individual product. CO: Use media terminology throughout. ----------- Studying and cataloging audiences is one of the most important aspects of media production and media studies. Every media product is targeted at specific audiences... however there are media products that are aimed at a MASS AUDIENCES - can you think of any products that have mass audience appeal? Media products that have a much narrower audience appeal are said to have a NICHE audience. Amongst some of these products are HOBBIE magazines, even certain kinds of films and TV programmes. Name 5 ways in which audiences can be categorised. -Gender -Age -religion -social class -race/nationality Why do you think it's important for media producers to categorise audiences? If they categorise audiences, ...
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